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Louise has 17 years of experience across digital, video, audio, social and print journalism. She specialises in digital strategy, leading teams and projects, new formats and innovation, and editing features and special projects. She has covered news, politics, social affairs, gender, science, media, advertising and youth issues.

Since Summer 2025 she has been an editorial and audience consultant and fractional editorial director.

Before this, she was Editorial Director of The Female Lead, the women’s media platform and charity with 8.7 million social followers.

Before this she was the Senior Features Editor at Business Insider, the company’s first features editor outside of the US. In 2023 she was part of the ONA’s prestigious Women’s Leadership Accelerator, a year-long global programme that “supercharges leadership and management skills of women who are pushing digital innovation”.

Her former roles include Senior Journalist at BBC NewsBeat, Special Projects Editor at HuffPost UK, and the first Longform and Special Projects Editor for BuzzFeed UK, which was named Website of the Year at the 2018 Society of Editors Press Awards.

Work Louise edited has been longlisted for the Orwell Prize and shortlisted for the British Journalism Awards. She was a finalist in the Women of the Future Awards 2017, shortlisted for Digital Journalist of the Year at the AOP Awards 2016, and named one of The Drum’s 50 Under 30 Women In Digital 2015.

With other female journalists, she co-founded The Second Source to address sexual harassment in journalism and help to diversify the industry. She was invited to speak at the International Journalism Festival in Perugia 2018 about this work.

On this site you can find out more about her journalism career, examples of her editing and writing, media appearances and other work, and how to get in touch.